You often hear people refer to public relations or PR as something positive or negative that a company received in response to an action. “Wow, they got good PR out of that!” But, what exactly does that mean? The confusion about what public relations is or what it encompasses is not surprising given that the [...]
Public relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in helping business industries create strong relationships with customers. Public relations involves supervising and assessing public attitudes, and maintaining mutual relations and understanding between an organization and its public. The function [...]